Emaar makes Life Style Trend

Trends are societal responses to long-standing needs. Sometimes, a new trend rises out of seemingly nothing but in hindsight, it is easy to relate it to expressions of interest raised by the community. This is equally true of iPods or Black Berrys the current trends in entertainment and connectivity - as of modern living environments.

In Pakistan as in many other developing and developed nations – the current trend in the realty market is villa living. This is not only the result of a boom in the number of upwardly mobile individuals with high purchasing power but also arises from the affinity by modern families to live in secure, gated, amenity-rich communities.

Villas also add a spatial dimension to living – which is equally important in setting the new trend. After all, space is an expression of personal freedom, of creative choices and of pushing one’s limits to the next higher level.

For Pakistan, villas and gated communities also have a historical and cultural significance. It can be traced back to the country’s heritage wherein villages – the first of human communities – were nothing but people living together in independent dwelling units. These villages then evolved as townships and cities with a range of lifestyle amenities.

Today, these integrated communities are being recreated – from scratch, through ingenious master-planning, to create secure gated neighborhoods that ensure the overall welfare of residents apart from meeting their diverse lifestyle needs.

At the forefront of setting this new trend in Pakistan is Emaar Pakistan, the country subsidiary of global property developer Emaar Properties PJSC. Emaar is one of the largest foreign investors in Pakistani real estate sectors and has unveiled multi-billion dollar investments in Karachi and Islamabad.

In Islamabad, Emaar Pakistan has rolled out Canyon Views with construction currently ongoing. “Canyon Views addresses the lifestyle choice of modern Pakistanis, who prefer the comfort of villa living in a secure, integrated neighborhood of Emaar Pakistan. By pioneering the concept of integrated communities in Pakistan, we are clearly setting a trend – a much-desired trend, indeed.”

Emaar sets a new Designer Living trend

Emaar Pakistan’s pioneering master-planned communities have ushered in a new lifestyle concept to the country: Designer living in integrated neighborhoods.

As the country moves into a new era of economic and social growth that is powered by the riders of information technology and financial services, Pakistan’s young and upwardly-mobile population has redefined their preferences for their living environments.

The home one lives in, the office space, the community centers – all are an extension of one’s individuality. It is in this context that the master-planned communities introduced by Emaar Pakistan assume significance.

Emaar Pakistan’s path-breaking initiative of ushering in a distinctive lifestyle to the country is now a benchmark for modern community living. Discerning customers now have the option of choosing a living and workplace environment that truly reflect their personality.

The basic philosophy of Emaar in creating these dynamic neighborhoods is to ensure integrated lifestyle environments for residents. The operative word is ‘integrated’ with Emaar creating self-sustaining communities that feature the array of amenities that add to the quality of living.

From a modern family’s perspective, an urban lifestyle environment must feature educational institutions for the children, healthcare facilities for all, leisure and retail choices, entertainment options, fitness facilities and a sense of community living with a vibrant community centre.

The world over, preferences of community living are changing. Today, driven by high purchasing power and the need for luxury living, youngsters seek convenient lifestyle options. This can be provided only through integrated lifestyle environments, which is a core competency of Emaar.

Emaar’s ‘designer’ communities offer all these advantages to residents. This approach of Emaar to create a new lifestyle has been one of the catalysts of the property boom in Dubai, the company’s home market. Emaar’s master-planned communities in Dubai are home to several Pakistani expatriates, who value to the convenience and luxury offered within the neighbourhood.

“Living in an integrated community means that customers, who pursue high-value, high-stress jobs, are assured of a relaxing living environment where their needs are proactively identified and taken care of,” said Mr McCartt. “For overall well-being our communities feature play areas and fitness facilities, and for families there are varied entertainment choices, hotels, community centres, schools and hospitals. These are not randomly assigned. All the amenities within our neighbourhood are carefully planned and positioned for maximizing the welfare of residents.”

Emaar is recreating the same successful ‘Dubai model’ in Pakistan with its master-planned communities – Highlands and Canyon Views in Islamabad, and Crescent Bay in Karachi. These projects are part of a US$2.4 billion investment real estate in Pakistan country by Emaar.

Designed by international architects, the three projects are marked by world-class build quality in an integrated setting. Emaar’s focus on quality and in creating a new lifestyle choice has earned the trust and interest of customers. The launch of Mirador villas and Prados townhouses in Canyon Views received overwhelming investor response. Homes at Crescent Bay, similarly, are poised for strong public acceptance.

The new standards of living rolled out by Emaar are now a benchmark in residential developments in Pakistan. And Emaar’s approach to Designer Living has brought to the country a vibrant lifestyle choice that appeals – both to families and trendy youngsters.

How we use our Properties in Pakistan

The purchase of an office building represents an investment in commercial real estate. The purchase of a shop in Pakistan is also an investment in commercial real estate.

Investors who want to examine the real estate in Pakistan should first learn something about the nature of development in Pakistan. At the present time, Pakistan has experienced growth in what is called "urban sprawl." Pakistan could benefit from the creation of urban centers, but those who hope to build such centers face roadblocks, roadblocks in the form of government regulations.

Of course not all of the real estate and properties in Pakistan is commercial real estate. One can, for example, find plots of open land for sale within Pakistan. Some of those plots are meant to hold residential buildings. Some of those plots are expected to hold commercial buildings. A third group of the open plots have been set aside for industrial use.

Some open plots are on land that shows no signs of planned development. Other plots might well be on land that already contains one or more roads. Obviously, a plot of land located on a corner would be an excellent investment. The investor might want to speak with local authorities about possible changes in the existing traffic patterns.

Sometimes such changes are needed, if an investor hopes to lure shoppers into a planned commercial building, such a large shopping center. The person who chose to purchase such a plot would need to consider how to make the most money from that plot before buying such a plot, an investor might want to consider the traffic patterns in the area.

The owner of a plot cannot always put a commercial or industrial building on that plot. The owner of a plot might want to build a town house on that plot. The owner of a corner plot might decide to build an apartment on that plot. Either type of residence could provide the plot owner with a dependable income.

If one decides to buy land in Pakistan, and if that plot of land is not in a big urban center, then the land owner might want to offer accommodations to travelers. A plot of land on an island would be a good place to build a vacation bungalow. A plot of land near a scenic spot would seem like the ideal spot for a hotel.

A hotel has the ability to bring conventions and added money to any region that has agreed to the building of that hotel. An investor who intends to put up a hotel should make an effort to emphasize the degree to which a hotel can benefit a local economy. An improved economy in Pakistan would no doubt arise from the building of more hotels in that country.