Emaar Presents Beautiful Villas in PakistanRea

Villa living is not merely about spatial dimensions. It also encompasses the essence of community spirit, where people live as one closely-knit neighborhood where, yet, they are assured of privacy. Emaar Pakistan is celebrating this trend-setting choice of homes with Alma townhomes in Canyon Views, Islamabad.

Trends are societal responses to long-standing needs. Sometimes, a new trend rises out of seemingly nothing but in hindsight, it is easy to relate it to expressions of interest raised by the community. This is equally true of iPods or BlackBerry – the current trends in entertainment and connectivity - as of modern living environments.

In Pakistan – as in many other developing and developed nations – the current trend in the realty market is villa living. This is not only the result of a boom in the number of upwardly mobile individuals with high purchasing power but also arises from the affinity by modern families to live in secure, gated, amenity-rich communities. Villas also add a spatial dimension to living – which is equally important in setting the new trend. After all, space is an expression of personal freedom, of creative choices and of pushing one’s limits to the next higher level.

For Pakistan, villas and gated communities also have a historical and cultural significance. It can be traced back to the country’s heritage wherein villages – the first of human communities – were nothing but people living together in independent dwelling units. These villages then evolved as townships and cities with a range of lifestyle amenities.

Today, these integrated communities are being recreated – from scratch, through ingenious master-planning, to create secure gated neighborhoods that ensure the overall welfare of residents apart from meeting their diverse lifestyle needs. At the forefront of setting this new trend in Pakistan is Emaar Pakistan, the country subsidiary of global property developer Emaar Properties PJSC. Emaar is one of the largest foreign investors of real estate in Pakistan sector and has unveiled multi-billion dollar investments in Karachi and Islamabad.

In Islamabad, Emaar Pakistan has rolled out Canyon Views with construction currently ongoing. “Canyon Views addresses the lifestyle choice of modern Pakistanis, who prefer the comfort of villa living in secure, integrated neighborhoods of Emaar Pakistan. “By pioneering the concept of integrated communities in Pakistan, we are clearly setting a trend – a much-desired trend, indeed.”

Emaar sets a new Designer Living trend

Emaar Pakistan’s pioneering master-planned communities have ushered in a new lifestyle concept to the country: Designer living in integrated neighborhoods.

As the country moves into a new era of economic and social growth that is powered by the riders of information technology and financial services, Pakistan’s young and upwardly-mobile population has redefined their preferences for their living environments.

The home one lives in, the office space, the community centers – all are an extension of one’s individuality. It is in this context that the master-planned communities introduced by Emaar Pakistan assume significance.

Emaar Pakistan’s path-breaking initiative of ushering in a distinctive lifestyle to the country is now a benchmark for modern community living. Discerning customers now have the option of choosing a living and workplace environment that truly reflect their personality.

The basic philosophy of Emaar in creating these dynamic neighborhoods is to ensure integrated lifestyle environments for residents. The operative word is ‘integrated’ with Emaar creating self-sustaining communities that feature the array of amenities that add to the quality of living.

From a modern family’s perspective, an urban lifestyle environment must feature educational institutions for the children, healthcare facilities for all, leisure and retail choices, entertainment options, fitness facilities and a sense of community living with a vibrant community centre.

The world over, preferences of community living are changing. Today, driven by high purchasing power and the need for luxury living, youngsters seek convenient lifestyle options. This can be provided only through integrated lifestyle environments, which is a core competency of Emaar.

Emaar’s ‘designer’ communities offer all these advantages to residents. This approach of Emaar to create a new lifestyle has been one of the catalysts of the property boom in Dubai, the company’s home market. Emaar’s master-planned communities in Dubai are home to several Pakistani expatriates, who value to the convenience and luxury offered within the neighbourhood.

“Living in an integrated community means that customers, who pursue high-value, high-stress jobs, are assured of a relaxing living environment where their needs are proactively identified and taken care of,” said Mr McCartt. “For overall well-being our communities feature play areas and fitness facilities, and for families there are varied entertainment choices, hotels, community centres, schools and hospitals. These are not randomly assigned. All the amenities within our neighbourhood are carefully planned and positioned for maximizing the welfare of residents.”

Emaar is recreating the same successful ‘Dubai model’ in Pakistan with its master-planned communities – Highlands and Canyon Views in Islamabad, and Crescent Bay in Karachi. These projects are part of a US$2.4 billion investment real estate in Pakistan country by Emaar.

Designed by international architects, the three projects are marked by world-class build quality in an integrated setting. Emaar’s focus on quality and in creating a new lifestyle choice has earned the trust and interest of customers. The launch of Mirador villas and Prados townhouses in Canyon Views received overwhelming investor response. Homes at Crescent Bay, similarly, are poised for strong public acceptance.

The new standards of living rolled out by Emaar are now a benchmark in residential developments in Pakistan. And Emaar’s approach to Designer Living has brought to the country a vibrant lifestyle choice that appeals – both to families and trendy youngsters.